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Retail (RSS)
As the experts don't tire of telling us, the retail boom is here to stay. The sub-text to this statement is that organised retail is now moving further outward from the metros and bringing the Tier II and III cities too into the ambit of operations.
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Of the 52 plots that the Delhi Development Authority auctioned this week for a substantial Rs 1,696 crore, Reliance Retail—through a number of associate companies – has picked up at least 17 sites for nearly Rs 1,000 crore. According to a
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Advertising-weary young consumers are making even the biggest global brands realise the need to connect with their consumers outside the big, homogeneous marketing campaigns. Need proof? Coca-Cola India (CCI), in an attempt to enter, understand and perhaps
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