First came political misgivings and then street protests by small-store owners across India, fretful they will be put out of business by the deep pockets and discounting power of retail chains. But that perhaps didn't worry Indian tycoons as much
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Advertising-weary young consumers are making even the biggest global brands realise the need to connect with their consumers outside the big, homogeneous marketing campaigns. Need proof? Coca-Cola India (CCI), in an attempt to enter, understand and perhaps
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